PinnedJulia CollinsGoodreads’ Has Untapped Promo Opportunities for Smaller Publishing HousesA thought paper on the niche platform Goodreads.5 min read·Jun 5, 2021----
Julia CollinsBarnes and Noble Booksellers Social Media Ethical GuidelinesPreamble:3 min read·Jul 31, 2021----
Julia CollinsSociety6 and Moya Mawhinney; A Dream PartnershipMoya Mawhinney is not a name you’ve likely heard, but one you are likely to learn in the coming years. A mid-tier Zillenial (in between Gen…5 min read·Jul 24, 2021----
Julia CollinsBook of the Month’s Keen Understanding of their Target Audience: & Why It WorksBook of the Month, originally formed in 1926, underwent a complete rebrand and overhaul in 2015. Their new model is the one they’ve stuck…5 min read·Jul 3, 2021----
Julia CollinsGlossier Best Practices on InstagramGlossier paper for Intro to Social Media class on best practices.6 min read·Jun 12, 2021----
Julia CollinsThe Rise and Fall of the Vine EmpireVine’s impact on digital history is far-reaching and important. #ufcjconline5 min read·May 15, 2021----